Campaign Design
Categories
Advertising
Client
RAZER
Project
Elevate Your Game
Services
Campaign Design Art Direction Illustration
Year
2023
Elevate Your Game
This campaign design project was created as a college exploration of illustrated advertising and visual storytelling. Inspired by Razer's bold gaming identity, it combines anime inspired characters, futuristic aesthetics, and high contrast neon visuals to create an energetic and immersive campaign experience.
Elevate Your Game
This campaign design project was created as a college exploration of illustrated advertising and visual storytelling. Inspired by Razer's bold gaming identity, it combines anime inspired characters, futuristic aesthetics, and high contrast neon visuals to create an energetic and immersive campaign experience.
Concept Development
The campaign starts with rough sketches to explore composition, character poses, and product placement. Using original Razer products as the focus, custom characters and final illustrations are developed to create dynamic campaign visuals.
Concept Development
The campaign starts with rough sketches to explore composition, character poses, and product placement. Using original Razer products as the focus, custom characters and final illustrations are developed to create dynamic campaign visuals.
Campaign Applications
The final illustrations are adapted across posters, billboards, and promotional visuals while maintaining a consistent visual language. Each design is created to highlight the product and strengthen the overall campaign experience.
Campaign Applications
The final illustrations are adapted across posters, billboards, and promotional visuals while maintaining a consistent visual language. Each design is created to highlight the product and strengthen the overall campaign experience.
Final Outcome
The project demonstrates how illustration, branding, and advertising can work together to create a cohesive campaign with a strong visual identity across multiple touchpoints.
Final Outcome
The project demonstrates how illustration, branding, and advertising can work together to create a cohesive campaign with a strong visual identity across multiple touchpoints.
